Brand Message Gap in Blogs and in Social Media
Burson-Marsteller released a study that claims 76% of blogs were off message. They analyzed more than 150 messages sent out by companies listed in the Financial Times Global 100 and discovered a large...
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Facebook Connect’s Brand Trust Disconnect
More and more Web sites are offering the “Connect with Facebook” option. It appears Facebook Connect is succeeding where others have failed (most notably Microsoft’s Passport product). They are...
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Huffington Post Won’t Hurt AOL Brand; Then Again AOL Isn’t Much of a Brand
The media universe is in a tizzy (and a-Twitter) about AOL’s acquisition of the Huffington Post. The Wall Street Journal interviews top media buyers who are worried that the liberal voice will hurt...
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How Half Naked Congressman Saves Gawker Brand
Gawker.com fans were in full rebellion. Some threatened to never visit the site again. The Twittering class hated Gawker’s redesign launched February 7th. On February 9th, that all changed. Gawker.com...
View ArticleDon’t Drop the F-Bomb…And Other Good Social Media Advice
“Don’t use the F-Bomb” is a seemingly common sense rule when using social media for corporate purposes. But, common sense is not as common as you might hope. A purported social media expert working for...
View ArticleConsumr: A Yelp For Consumer Goods—No Help
Advertising Age reports the launch today of Consumr, a new social media ratings site. It’s meant to be Yelp-meets-Foursquare to rate consumer packaged goods like Cheerios and Tide. This is a service...
View ArticleBranded Top Level Domain Names: Help or Hindrance?
ICANN (Internet Corporation for Assigned Names and Numbers) has voted to allow an unlimited number of new Top Level Domains. That means companies won’t be limited to just .com, but can go for.mcdonalds...
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Google+ Screws Up the Brand Trust Equation
I was right in the middle of writing a blog entry on how the well-documented trust problems of the Facebook brand have left a gaping strategic hole that could have allowed Google+ to topple the social...
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Old Spice in a Win-Win Duel Between Mustafa and Fabio
When Old Spice announced that Fabio would be replacing Mustafa, the outcry was instantaneous. Was Old Spice going to end up like The Gap and quickly backtrack when customers on social media screamed...
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Justin Bieber in Brand Endorsement Trouble?
Justin Bieber has become the latest celebrity brand spokesman to find himself in brand trouble. Advertising Age wrings its hands at the damage his prank could do to his power as a celebrity endorser...
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